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Let Them Eat Cookies! Michel et Augustin Produces Community and Bonding Opportunities Around Kooky Confections

The Quick variation: whenever Marie Antoinette mentioned, “allow the chips to consume dessert,” it could have been because she was actually hogging most of the Michel et Augustin cookies for by herself. Youth mates Michel and Augustin came across in secondary school, and, if they discovered their adult 9-to-5 tasks as unfulfilling, they began a cookie business with a foundation in French pastry. Quickly onward 13 decades, together with two pals have practices in France and nyc and therefore are seducing worldwide making use of their cookies, pastries, yogurts, mousses, and other desserts made out of simple, pronounceable elements. The duo additionally shows aspiring bakers that mastering the skill of French pastry is actually attainable through their unique cookbooks and entertaining available house classes. Michel and Augustin’s fantasy is easy: to really make the world laugh and come together over a shared love of desserts.

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The storyline of Michel et Augustin began simply sufficient. Two kids started palling around in secondary school and became great friends. But, much like numerous adolescent friendships, both parted means after graduation to check out their very own pathways.

Michel found themselves doing work in finance in ny, and Augustin ended up being doing work in advertising for Air France. But both soon became disillusioned using 9-to-5 work of the business world. They reconnected additionally the duo devised a wild want to find out all 1,263 bakeries in France and develop a guide to the most effective confectioneries the country must provide. They wrote a book regarding it — their particular first collaboration!

After completing their particular search, in 2004, Michel and Augustin aproned-up and set on a unique adventure: cooking in Augustin’s kitchen. Their purpose were to create a type of snacks alongside desserts created using 100% natural ingredients and love. And, after tirelessly screening and sampling significantly more than 300 meals, their own very first concoction was created: the little round butter cookie. Michel et Augustin came to be!

The pair found fast success, and additionally they still innovate a lot more tasty designs, such as for instance a decadent natural yogurt in a bottle, which was discovered just once Michel and Augustin knew their unique valued cow could develop above butter. They advertise items using trademark “kookiness” and the pleasure they infuse into their tasty treats.

Spreading a fascination with French Pastry across World

Michel et Augustin concerns more than just generating a delicious cookie. The company is curved on drawing from France’s wealthy cooking record to produce masterful desserts.

“It’s not pretty much snacks — it is more about a love of French pastry,” stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “everything we make is related to French pastry strategies. We’ve a very strong commitment with pastry producing as a business enterprise.”

But Lily informed you an attraction for and expertise of French pastry is not only kepted your item builders (they call them the “recipe group”) at Michel et Augustin. Area of the company’s kooky society is actually discussing the enthusiasm and knowledge of pastry creating so every member of the group, in France and Brooklyn, can prepare to get a French pastry chef and take the nationwide test (referred to as a “C.A.P.”). In this manner, everyone can take part in innovating new quality recipes and speak knowledgeably with fans, clients, and buyers.

“once per week in France and when four weeks in New York, our very own Banana Farm (“office”) becomes a pastry course where we have been dealing with a traditional curriculum of French pastry and training your certification,” she stated. “no matter if you are a website designer or perhaps in product sales — the opportunity is actually urged for many.”

Though Michel et Augustin supplies a very expansive brand in France, the company sticks on the exact same basics and principles of development for several services and products.

“the one thing all our services and products share is a proper awareness of taste also to the ingredients,” Lily mentioned. “We concentrate on the top quality and user friendliness of the ingredients, and try to maintain the element record as pronounceable as possible.”

This results not only in a yummy decadence, but additionally a treat possible be ok with ingesting with your significant other.

An accumulation of Treats excellent for revealing along with your Sweetheart

Thereis only one thing about revealing desserts that begins the day correct or ends a fantastic big date. And Michel et Augustin’s projects were meant for simply such events.

“It’s a mom chat onlineent in time of extravagance at the end of a night out together,” Lily said. “It’s delicious and made with clean elements, hence helps make the time that much much better. It feels good to indulge.”

With many worthy snacks to select from, there’s no need to select just one. While there are numerous a lot more solutions in France — from chocolate mousse to decadent yogurts and, however, one-of-a-kind cookies — there’s a lot of available options in the US besides.

Lily ended up being rapid to advise the most wonderful snacks giving to or take pleasure in with this significant other.

“our very own best-selling cookie is our very own 4-Cookie Squares,” she said. “These are typically like little square tarts, come in three tastes, and may be thus easily discussed. We supply Cookie Buttons, which have been hazelnut candy processor cookies with hazelnut ganache internally. They arrive in bags of two — one for my situation, one for you!”

For lovers which really enjoy their particular early morning ritual with each other, Lily informed you Puff Palmiers tend to be a pleasant a.m. choice.

“they truly are puff pastry and taste like Elephant Ears,” she mentioned. “They may be extremely light and flaky and just the thing for discussing over breakfast with coffee or at beverage time.”

Whether you and your honey tend to be chocoholics or appreciate the sensitive butteriness of caramel (or everything in between), Michel et Augustin has actually a worthy treat for revealing (or sneaking off with for your own personel clandestine cookie event).

Become involved on Banana Farm

Michel et Augustin’s philosophy is that the joy of desserts is in the sharing. So that it should not be any shock area engagement is a sizable an element of the organizations company purpose. Most people are invited to stop in and chat (and flavor cookies) at their unique Banana facilities (offices) in Paris, Lyon, or Brooklyn.

This attitude started in the beginning of the business and is element of its key. And Lily noted this philosophy is actually exemplified inside the company’s available houses.

“straight away, Michel and Augustin exposed the doors of the apartment to neighbors, pals, consumers, and passersby, for folks giving all of them opinions, to flavor snacks, to flavor new quality recipes they were screening, also to hang out with them and speak about what they had been carrying out,” she said. “It’s something which’s important to us today.”

Open residence at Banana Farm takes place in the first Thursday of each month in France and nyc. Lily told us these activities present an easy method the company giving back again to the community by training all of them towards background and techniques of French pastry.

“We invite everyone else, household, pals, clients, and people in the future share meals,” she stated. “We do taste tests, focus groups, and perform video games. It’s a real society occasion.”

Not only is it enjoyable and tummy-pleasing to wait, in case you do not have a cookie partner, think of all the other dessert aficionados you could fulfill within Banana Farm. All things considered, when someone likes Michel et Augustin treats, you are aware obtained good style, and you will have something to connect over.

Michel et Augustin: Committed to Random Acts of Kookiness

In genuine Michel and Augustin type, the duo started a Random Acts of Kookiness initiative to inspire and delight the public. From a tribute to Michael Jackson to the cookie rectangular event and their torrid Greek account, Michel and Augustin infuse hilarity and pleasure into all they actually do. You can see exactly why their unique treats are very addictive — they may be created using natural ingredients and good vibes.

Up after that for your organization is a new cookbook whose goal is to assist United States audience among others overcome the intimidation related to French pastry.

“We’re generating a French pastry cookbook the me, and it is about having fun with these very difficult recipes,” Lily said. “We’re breaking it down and stating you can do it. If we can, everyone can, and we’re discussing all of our progress.”

Michel et Augustin is also seeking to start the famous chocolate mousse in the US.

“our very own dream for the chocolate mousse is to seduce The usa’s preferences.”

And, after sampling their cookies along with other treats, the usa is undoubtedly in for a long romance with this mousse.